Farnoosh Brock

Stop Selling. Start Serving.

Keynotes & Workshops that Inspire Serving over Selling

Farnoosh Brock challenges business owners, sales leaders and service professionals to rethink their mindset and their approach to selling. Through storytelling, case studies, and engaging talks, she inspires them to drop their sales agendas and favor deep trust over and true listening over pushy sales tactics and hurried conversations. Her keynotes are engaging, inspiring and insightful and her workshops always leave the audiences with practical shifts in daily business that can be implemented right away.

Farnoosh presenting

Farnoosh starts her keynotes with the concept of The Serving Mindset, which at its essence is People First, Profit and Projects Second, No Exceptions. She tactfully describes why and how this approach creates the highest form of leadership, trust-building and communicating in our ecosystems and this is how we grow people and build them up. Her use of leadership addresses everyone regardless of their title and adopting a leader identity.

Farnoosh presenting

She tackles the common myths that many hold around serving or a servant mindset with examples. She then outlined the 3 non-negotiable pillars of The Serving Mindset: (1) Deep Trust, (2) Empowerment and (3) Accountability. Then she brings in the specific strategies that connect to the 4 principles of The Serving Mindset. This helps the audience apply the strategies to their high-stake interactions and stop avoiding the hard conversations in the workplace or in business. She closes with a powerful story and a call to action around The Serving Mindset way of leading and showing up.

The concept of The Serving Mindset is “People First, Profit and Projects Second, No Exceptions”. I describe why + how this approach creates the highest form of leadership, trust-building and communicating in our ecosystems and this is how we grow people and build them up. I tackle the common myths that many hold around serving and I then outline the 3 pillars of The Serving Mindset: (1) Deep Trust, (2) Empowerment and (3) Accountability. Then we tie this to The Serving Mindset to help them apply the strategies to their high-stake interactions and have the hard conversations in the workplace.

Farnoosh happy

Farnoosh is a dynamic and engaging speaker. She spoke at the North Carolina Project Management Institute November 2022 annual general meeting on “Project Leadership with The Serving Mindset”. Her expertise on this topic was evident as she took us through practical and effective ways that we can focus on people first and projects second. Through these practical methods, she inspired the audience that there is leadership and influence within all of us. She delivered her presentation with passion, confidence and conviction. Attendees provided rave reviews of her interactive/energetic presentation where she provided sound advice. If you are looking for a passionate, powerful and impactful speaker, I highly recommend Farnoosh to be your keynote speaker or facilitate your workshop.

Michelle Rouse

Senior Project Manager at Actalent

Target Audience

Farnoosh inspires and empowers leaders, managers, and professionals that want to lead with empathy and elevate success as well as joy in their workplaces. They understand the power of deep trust, daring conversations, and delivering results.

Farnoosh at University

Key Takeaways

  1. Why to shift their mindset from The Selling Mindset to The Serving Mindset and how this directly benefits their goals while empowering others in their ecosystem.
  2. How to identify and show up as a leader regardless of one’s given role or title.
  3. How to become self-aware of and improve communications in high-stake situations.
  4. How to courageously lead hard conversations and build deeper trust.
  5. How to adapt a communication style to connect and relate better with others.
  6. How to welcome objections, address real concerns and create more wins in business and life.

Watch my Talks@Google Presentation

Testimonials

I engaged Farnoosh to speak on her Serving Mindset to a group of court reporters for our annual convention this year, and I could not be more pleased! Farnoosh was professional, engaging, fun, knowledgeable, and even though she had never worked with court reporters before, she found profound ways to engage the court reporters in attendance and make all the information in the seminar pertinent to our line of work and our lives. I sincerely hope that I get to work with Farnoosh again in the future, and wish her (and Andy!) nothing but the best!

Whitney Stier

Court Reporter/Transcriptionist at Holliday Court Reporting

A Selection of Past Speaking Events

  • SAS Sales Conference Opening Keynote
  • ABET 2025 Annual Conference, San Diego
  • ASEE 2025 Annual Conference, Montreal CA
  • Talks@Google at Google Headquarters
  • MetLife TechX
  • Keynote for AENC (Association Executives of North Carolina)
  • Keynote for ACEC-NC (American Council of Engineering Companies)
  • Keynote for NCPMI (Project Management Institute of North Carolina)
  • Virtual Speaker for the US Airforce, Walmart, P&G, Fidelity, Cisco
  1. Talks@Google at Google
  2. ABET 2025 Annual Conference, San Diego
  3. ASEE 2025 Annual Conference, Montreal CA
  4. AENC (Association Executives of North Carolina)
  5. ACEC-NC (American Council of Engineering Companies)
  6. NCPMI (Project Management Institute of North Carolina)
  7. MOCRA (Missouri Court Report Association)
  8. ASTAA (Atlantic States Telephone Answering Association)
  9. The US Airforce
  10. Walmart
  11. Procter & Gamble
  12. Fidelity Investments
  13. Cisco
  14. UNC Health
  15. Kimley-Horn
  16. Health Solutions CO
  17. Municipal Gas Authority GA
  18. Osteostrong NC
  1. KEEN Engineering Unleashed Conference
  2. Women in Biotech Conference
  3. Women Sales Conference at SAS Institute
  4. Triangle TechX Conference at MetLife
  5. Blogworld NMX Conference NY
  6. Chamber of Commerce NC
  7. Literary Orange Conference CA
  8. Duke University
  9. Northwestern University
  10. Wake Forest University
  11. Johns Hopkins University
  12. University of Arkansas at Little Rock
  13. James Madison University
  14. Campbell University
  15. University of Hawaii
  16. Washington State University
  17. Missouri Consortium for Construction Innovation
  18. University of Oklahoma
  19. PMI Chicago
Presenting at ACEC-NC Annual Conference
Download Farnoosh’s Speaker Packet

If you would like to find out more about how Farnoosh may help you then please call at (919) 415-0939 or email and we will set up a conversation.