Working with Farnoosh was an experience that I will always look upon as transformational. I feel very fortunate that I was able to work with Farnoosh on my leadership journey when I joined her Accelerated Men’s Leadership program in 2016. The experience has made a significant impact on me both personally and professionally. I entered the program primarily focusing on how to navigate a recent promotion from a successful individual contributor role to a Director Level Manager role. I exited the program as a confident and effective leader, well-equipped with a powerful overall mindset, improved “leader language” and listening skills, enhanced behavioral tools to connect with all types of behavior styles, as well as an enriched work-life balance.
The 3 components of the program that stood out for me:
1. Change in Mindset: Applied to professional and personal aspects such as boundaries and work-life balance.
2. Behavioral Training through DiSC: The DiSC profile training allows me to grow my self-awareness, but more importantly, allows me to understand and connect with other behavior styles to establish and maintain stronger relationships.
3. Effective Communication skills:
– Utilizing specific language that breaks down communication barriers
– Expectation vs Agreement
– Asking for permission
– Learning how to really listen
– Learning how to say “No” effectively
Financially, the leadership program’s value has been tremendous – after only 3 months in the program I was given the highest performance rating available at mid-year reviews as well as an “off-cycle” raise of over 10%!
If you want to grow and prosper as a person and a professional, I highly encourage you to take the leap and work with Farnoosh. The transformation for me has been phenomenal.
Daniel Sawyer, Director at XTRAC Solutions, a Fidelity Investments Company
Sales was one area of particular concentration during my apprenticeship with Farnoosh -- from client prospecting, through the initial conversations and final negotiations all the way to closing a client. Sales was my struggle. I had a hard time confidently quantifying the value of my services. Farnoosh helped me work through my sales quagmire with a three-pronged approach: (1) mindset work around the value proposition; (2) scripts, prompts, and other preparation tools in my toolbox; and (3) ensuring conversations come from a place of serving, not selling. Farnoosh's service-based approach to sales is gentle-yet-firm, confidence building, and easy to embrace. Once I made it my mission to coax out a client's true and sometimes unspoken needs and desires, sales became more comfortable, more effective, and even a true joy.
Farnoosh's service-based approach to sales is a potent combination of steely confidence and heart-centered empathy that translates well in industries of all stripes. My own experience has shown that this approach is effective in emotionally intuitive fields like coaching and wellness, but also equally effective - if not moreso - in the often austere domains of technology. I have seen traditional sales done in a variety of industries, and Farnoosh's service-based approach is far more effective and palatable in comparison. No matter the field, the sales function is essential for any business, and Farnoosh transforms it from an ick-inducing, fear-filled chasm that must be crossed to the warm beating heart of a world-changing, mission-oriented enterprise.
Not only is my value proposition now highly attractive to my ideal clients, my sales approach actually helps them make the decision to work with me. This is the number one most important result of my work with Farnoosh and I highly recommend this approach to all business owners struggling with sales.
Amy Simpkins, CEO of muGrid Analytics and Speaker/Author
After 2 years of running my communication skills coaching business, I reached a point where I felt my business had plateaued. While I had good people around me, I still felt like I was doing everything on my own, and I was tired of trying to figure it all out for myself. I reached out to Farnoosh and after one conversation, knew that I wanted to work with her. It was a big investment, but I knew the growth I would experience would far outweigh the investment. Working with Farnoosh immediately felt like a huge weight had been lifted off my shoulders, which enabled me to get clear on my goals and steps to get there. Through her Apprenticeship Program, she helped me to think bigger for myself, dramatically increase my fees, know the true depth of the value I offer, and actually enjoy having sales conversations! Her 'serving mindset' approach was a game changer. Plus, she goes out of her way to support and serve you as a client, to the point where I genuinely felt like I was her ONLY client! I can't thank Farnoosh enough for being such a wonderful coach, mentor and supporter, and I know the impact of our work together will extend far beyond the time frame of the program.
Christina Canters, Keynote Speaker, Communications and Public Speaking Expert
It is my pleasure to share the results of my experience in working with Farnoosh. I offered to do this for Farnoosh based upon my individual results which has made me a stronger leader. As my leadership partner and coach, Farnoosh has assisted me in three primary areas: Developing stronger relationships, communication, and crafting my unique value proposition. As a result of our partnership, I have been able to build stronger relationships. I have been able to do this because she has strengthened my ability to understand other people’s styles, improved my active listening skills, and sharpened my ability to reach greater alignment with others. From a communication standpoint, she has developed my ability to verbalize my needs in terms of benefit to others. As a leader, it is important that I can succinctly communicate my value to others and she has assisted me in framing this up. It’s been hard work but well worth it!
In addition, these are the AWESOME qualities I’ve found in Farnoosh:
* Positive Attitude: Always an encouraging word or note to motivate you!
* Accountable: Farnoosh does exactly what she says she is going to do when she says she is going to do it.
* Great Listener: Farnoosh has invested time to understand what I want to achieve and customized a plan to help me achieve those goals.
* Terrific Communicator: Farnoosh’s communication skills are outstanding; she has helped me develop my communication style to be more effective in working with others.
* Will Challenge: Farnoosh challenges me when I need it even when I need to get that break or a good work out in to balance my life.
You see, in today’s world of social media and the smart phones, it’s all too easy to recommend someone with a”click” and over-simplify the “endorsement”. However, if we want to know and work with the BEST, it takes time for all of us to do the research. I can without a doubt state that I have found a partner and coach who has made a positive life-long impact on my life! Thank you Farnoosh!
Jim Keane, President at Bay Tek Games
I am very grateful for the leadership and executive coaching with Farnoosh. Prior to our coaching, I felt a bit insecure and lacking in confidence in my C-level role. I also sensed that I had become easily intimidated. This bothered me greatly. The goal of my coaching was to become a more effective, confident leader with a handle on my career path moving forward. I knew I had to do something to regain my confidence.
Working with Farnoosh helped me unveil the limiting beliefs I held for myself. She patiently and intelligently walked me through the process of showcasing my strengths and assets. She utilized various leadership tools including the DISC behavior profiling and assessment. This exercise was extremely beneficial as it revealed my leadership behavior and personality style. Farnoosh also worked with me to create my career blueprint, a document which is now the framework for how I want to channel my career goals and aspirations.
Our coaching sessions were very informative and productive. She pushed me to think beyond my comfort zone and she always asked very pointed, focused questions to help make the shift that I needed. Farnoosh is a great listener, an enthusiastic cheerleader and champion for her clients and a very strategic thinker. She clearly and quickly grasps the issues in the discussion and is able to provide very helpful suggestions to aid in resolving. Today I am excited to share that there has been a great shift in me – I am a strong, effective, confident leader – living in the power of my role and having a clear understanding of career path.
Charlotte Francis, IT Leader and Chief Information Officer (CIO)
Through 2+ years of coaching with Farnoosh, I’ve gained a lot of insights and business improvements but the one outcome that is of most value is this: I’ve learned to trust my team. My attitude has gone from suspicion and aggravation to appreciating and valuing them. The most valuable insight through coaching is recognizing the team that I currently have is trustworthy, focused, dedicated, hard-working. This is the area that most frequently I talk about with others when I speak about coaching. The team didn’t change; Patrick changed. Case in point: When the guys used to go for a 2-hr lunch on occasion, I’d get upset, I’d wonder how much work they had to do they were goofing off and not taking things “seriously”. Through coaching, I stepped back from that mistaken perspective and became inquisitive and quickly realized that they were actually building rapport (while out and about) for the company’s sake, for my sake and the social time was intentional – they got to know one another better so they could be more effective work buddies and that pays off in so many ways. Farnoosh helped me to step back and ask the right questions and rescript my story. I arrived at the truth which is them taking that long lunch serves me and my goals and it’s healthy for them to do that and it changes my feeling toward them from one of frustration to respect and appreciation. Coaching gave me a team I love and trust. When you own your own business, it doesn’t make sense not to love the work or the people, why else are you doing it? This has been such a momentous shift. As a result, my team is happy with me and this shift has done wonders for relationships and for the business. Thanks to Farnoosh!
Patrick Reynolds, Owner/Consultant at Cross Link Consulting
I had the privilege of being Farnoosh’s business coach for over a year. I have never met anyone like her! Her drive and passion for being a remarkable executive coach are like none other. Farnoosh makes every client her utmost priority and has the skill set and mindset to help her clients get the results they desire.
Her corporate background gives her a unique ability to relate and empathize with what many of her executive clients are experiencing in their work life. Without bias, I can genuinely recommend Farnoosh Brock for her superior executive coaching skills!
Jennifer Hines, CEO at Accelerated Sales & Leadership Institute
When I first met Farnoosh as a guest on my show, I knew there was something special about her. She has what I call the “IT FACTOR” and it’s the reason I believe she has been so successful. I don’t believe this is something you can learn, it is truly a gift. Months later, I decided to hire Farnoosh to help me take my business to a new level.
Within our first two sessions, Farnoosh had identified several blind spots in my business, particularly around my speaking bookings and engagements. First, I never realized just how important this component was to my business and how lucrative it could be for me. She also made me realize I was under charging for my services and not maximizing the selling potential of my website for this service.
Farnoosh also taught me how to sell myself effectively when I’m at a speaking event. This was a huge light bulb moment for me and has already paid off tremendously. During a recent speaking engagement, I was able to generate five new business leads for other speaking engagements and produce a new video for my website highlighting my talent.
While I was hesitant to pay for coaching initially, I am now a believer. Farnoosh has exceeded my expectations! Her wisdom, insight, and mentoring skills are exceptional. She truly listens to you and has the ability to bring out the best in you and your business. I never feel like just another client. I truly believe Farnoosh is invested in me as a person. I know with her by my side, I will go even farther than I imagined. I feel blessed to have met Farnoosh and to have her along on my journey.
Joy Sutton, TV Talk Show Host and Motivational Speaker
When I first started working with Farnoosh, my confidence was very low and I was feeling like I would never be able to find any success in my career. I was very nervous about investing in coaching, but from our first session, I knew that I had made a good choice. I immediately felt that Farnoosh was not only very knowledgable and passionate about her work, but also that she listened deeply and took me seriously. She is genuine, enthusiastic, positive, and supportive, and I quickly began to look forward to our calls.
During the time we have worked together, I have discovered more and more what a talented coach she is. Her gentle way of guiding me to see things from a different perspective has been invaluable, and she manages to be wonderfully kind and understanding while at the same time always ready to call me out and hold me accountable when necessary. Her wise and clear suggestions have led to much more effective interactions with my colleagues and my manager, and, most of all, she has given me the confidence to see myself as a leader for the first time in my career.
As a direct result of working with Farnoosh, I have been given significantly more responsibility in my job, have a much better relationship with my boss and am being encouraged to develop into a leadership role – something I could hardly have imagined 6 months ago. I have received a lot of great feedback from people I work with. I feel so much more confident in my strengths and I am now becoming known as someone who speaks up instead of being someone quiet who always held myself back.
I wouldn’t hesitate to recommend Farnoosh to anyone, working with her has been one of the best investments I have made in myself. I would certainly not be in the great situation I am now in if it wasn’t for Farnoosh and I am very excited see what the next few months will bring.
Charlotte Gonzalez, Senior Medical Writer
I have been working with Farnoosh for over a year now. I came to her during a difficult period for me career-wise. In spite of being a hard-working, intelligent employee, I was the victim of back-stabbing at work. My performance ratings were down and I was looking at bleak career prospects within my company. I also did not feel confident of securing another job elsewhere. Farnoosh was kind enough to have a couple of introductory phone calls with me free of charge where we went through my situation. I immediately felt that she would be the right person to work with. At no point, I felt the pressure to hire her as my coach.
Through the last year, I have had a complete change in my thinking. I understand my value and that I’m always in control of my career, in my current company and beyond. Farnoosh knows how much to push you and what helps you in the mental state you are in and where you need to be to best serve you. You might feel like you are taking small steps and sometimes not improving. I would say: Have Patience. You will see how far you can come within a year!
One last big thing: the money. I have to admit at the outset when I heard her package rate, I was a bit hesitant. She commands a high price but she is worth every penny. Think of it like this: What is your career worth? What is your confidence worth? The positive change you will make working with her is well worth the investment. I personally have seen my performance ratings go up, have had two raises in the last year, and feel more in control.
The only thing I regret: Not starting to work with her earlier. Do yourself a good turn; Invest in yourself and work with her. All successful career minded people do.
Badri Velamur Asokan, Engineering Leader at Exxon Mobil
I sought coaching from Farnoosh because she has accomplished something that I have not yet done. She was exited from her corporate job on her own terms and appears the happier because of it. I want to do the same. In our work together she has helped me to discover my hidden talents. Armed with this discovery my objective now feels within reach. Farnoosh has the courage to try new ideas so our coaching sessions are customized and unique to my needs. In our frequent email correspondence and our phone session calls, Farnoosh invites and works through disagreement. She has no interest in being anyone’s guru. Her approach is to offer assistance. She is organized and doesn’t forget the commitments I make to myself. In working together she has learned how to nudge me along effectively and remain accountable to my plans and my success.
Eric Sheetz, Industry Solutions Lead at Google
When I first approached Farnoosh, I expected logical, insightful, and thoughtful advice about my business & career goals. What I got went far beyond my expectations: Farnoosh changed the way I thought about not only my career, but my life as a whole and my vision. I can honestly say that I’ve become a lot happier, productive, and focused person. I came into coaching as a super busy entrepreneur managing multiple businesses, with no ‘social life’ and 15 hour work days. I had yet more goals such as writing a book!
Right from the start I realized she is an extremely talented and compassionate person. Farnoosh will push you to find clarity – Why do you want this goal? What underlying reason is there in taking this career path? Farnoosh will ensure that you prepare a concrete plan and inspire and motivate you to keep pursuing your dreams. She is there to guide you through the tough times, but at the same time keep you accountable, read: she won’t let you slack off! Farnoosh found a key insight during our calls that I would never have figured out myself : I was doing too many things, burning out, and not working on what was ‘essential’. Farnoosh slowly guided me through a process that directed towards doing only the essential things in my career, and I feel that positive shift will stay with me and grow my businesses indefinitely. Not just in business in fact, Farnoosh made me see that my personal health and happiness had to be taken care of in order for me to have a fulfilling career and life for the long term. I found the coaching style very suited to my needs as Farnoosh was flexible in her schedule, and helpful at all times (for example I would email her a quick business issue I had, and she would respond with great insight into the next steps I should take). By pure coincidence Farnoosh and I were in Japan traveling, and I had the honor of meeting her in person for lunch! She was exactly how I had imagined: fun, smart, and an amazingly positive person to be around. In summary, what I got from the coaching with Farnoosh was real results: I am on track with my book goal, I’m living healthier, happier, and my business revenue has actually doubled since I began working with her. This was the first ever ‘coaching’ I had invested into, and I feel I’ve been very lucky to have taken the leap to be coached by Farnoosh. I would recommend her to absolutely anyone who is seeking a positive change.
Taisuke Yamamoto, Director at Geezerbuild (UK & SG) and Faction Entertainment Ltd
I have known and worked with Farnoosh for a few years now and words cannot describe how amazing she is. Whatever line of work Farnoosh ventures into she quickly establishes herself as a true expert through careful and thorough study, practical application and with energy.
Every time I talk with her you and hear and feel the depth of her knowledge and she quickly ascertains the issues you’re facing and is able to offer actions to help. Not only that, she challenges you and pushes you to make sure you put what she says into action and I know she does this with all her clients because she truly cares about everyone’s success.
What has been a source of inspiration to me is how she has transitioned from being in the corporate world working her way up from very technical roles where she had reach the top and then has transitioned her life and work into very different areas. Most people would try to stick to what they’ve invested years in but Farnoosh proves that you can reinvent yourself and follow your true passions and since she has been there and done it show expertly can show you the way. Everything Farnoosh teaches and helps you with she has had first hand experience in so you’e not just getting some theory you’re getting real-world guidance.
I have no hesitation in recommending Farnoosh to anyone looking for help with growing their corporate careers or venturing out as an entrepreneur. She is one of the nicest people I know and I’m proud to call her a friend.
Chet Thaker, Vice President at FM Global Glossophobes
I first heard Farnoosh give professional advice while listening to her speak on a podcast. I was immediately attracted to her clear voice and sound advice – I wanted more. Soon after that, I listened to all of her podcasts and anything she offered that was free. We kept in touch over about a year- whether it be about my career or about my goal of writing a book. She is obviously someone who cares.
Then, I made the decision that I needed to move out of my job and that I wanted to have Farnoosh by my side. I hired her for her 3-month package with the ultimate goal of getting out of my job and into a position that was more in line with my goals. Within 3 weeks of working together, I landed that job. I put in a lot of work; at the same time, Farnoosh helped me by questioning my thinking, strategizing, putting me in touch with a professional CV writer, and keeping me accountable.
She was always available for questions and I knew that I was supported along the way! If you want someone to challenge you and get results-call Farnoosh.
Joy T., Clinical Operations Manager
Without Farnoosh I couldn’t have made the transition from corporate employee to business owner successfully. Her business coaching has been invaluable and enabled me to build upon business relationships and learn to influence people especially with her coaching me through the DISC profile training. Whenever I stumbled in my journey, Farnoosh would steer me back on focus and provide the tools I needed to continue expanding outside my comfort zone and growing my business.
Anita Weber, Independent SharePoint Consultant/Analyst
I discovered Farnoosh when I purchased her juice book and began reading her blog and was intrigued with her passion for health and her love for travel. My profession is different than most of her clients but I had some career decisions to work through and felt I needed some coaching. I wasn’t sure she could help me but after a an introductory call, I knew she was my gal. I chose to work with her on a one on one basis for over a year. Farnoosh was exhilarated to step out into a different world to work with me. She makes sure you stay focused and she has a great ability to mindmap the order of steps to achieving your goal. She is very flexible and adaptable to her clients and makes herself available to you between sessions to accommodate you in any way that she can. Farnoosh is super organized, efficient, and insightful with an uncanny ability to ask the right questions to get to the root of a road block. We sorted through my career issues and solved those so quickly that we were able to move onto my side dream project and took that it from an idea in its infancy to a finished product! Farnoosh has a contagious energy and enthusiasm about her that immediately uplifts you! She is so grounded and her voice is so calming. Just take a sneak peek at her affirmations programs and you will understand. She was both a business coach and a life coach to me. We worked on everything from my business, career to juicing, yoga and positive affirmations. I loved every minute of our work together. During 15 months of coaching, doors were falling open for me and I believe it is because of principles she taught me. She will not disappoint and coaching with her is one of the best investments I’ve made in myself in years!
Dr. Tuesday Bigelow, Cosmetic Surgeon & Entrepreneur
Farnoosh gets my highest recommendation as a career coach and mentor. I initially didn’t understand or comprehend the need for a coach. But as the old adage goes, “You don’t know what you don’t know!”. Working with Farnoosh gave me a different point of view. With her help, I was able to recognize where I could improve myself. Her unique ability to recognize, understand, and explain complex professional relationships has revolutionized my thinking, and most importantly, my actions. Her coaching skills helped me to identify and focus on the most important aspects of my professional life that have hindered me so much in the past. We set our goals early on in the process and kept them in our sights as we engaged on the many issues that popped up along the way. If you are ready to put in the effort, working with Farnoosh will produce positive results. Thanks Farnoosh for all the guidance and support.
Sheetal Jain, Senior Consultant at Deloitte & Touche Tax Technologies
I had the pleasure of working with Farnoosh for 8 months in a small group coaching program focused on Career and Leadership Development. During that time, I found Farnoosh to be very gifted at listening to and customizing her material to best fit the needs of the group. I left the program with a greater understanding of how to adjust my own situational communication and leadership styles. The forward momentum created during program has also been invaluable as I continue to derive benefits from the material in my professional and personal life. If you are looking for a coach and mentor who is willing to truly dive deep into issues that matter to you, I highly recommend you consider working with Farnoosh Brock!
Tony Castrogiovanni, Software Developer at SAS
There is an old saying that says: “When the student is ready, the teacher will appear.” That’s what I think about when I reflect on my experience of working with Farnoosh. She was the perfect mentor at the perfect time in my business for me. I originally started working with her toward advancing my writing and blogging career. She was instrumental in helping me get great initial traction for that. In addition, she helped me launch my six-figure coaching and consulting business in under 90 days!!! Talk about a miracle worker!
“Brilliant,” “strategic,” and “insightful” are a few words I’d use to describe Farnoosh. However, her real gift is being an amazing coach and mentor. She has an uncanny ability to help you quickly gain clarity and craft a plan of action whenever you’re in a difficult situation. If you want to reach your full potential while gaining financial freedom in the process, then I HIGHLY recommend you work with Farnoosh. She is a world-class mentor!
Ron Reich, Ex-Lawyer, Entrepreneur, Marketing Consultant
Farnoosh’s program is the best investment you can make in your professional career! I originally invested in the Crack the Code program in January of 2015 and within 3 months, I increased my salary by 30k, giving me the boost of confidence I desperately needed. Over the next year, I looked for opportunities and made strategic decisions that gave me the best career capital, something that I was not accustomed to before Farnoosh. In March of 2016, I received an email from Farnoosh about an Accelerated Women’s Leadership Program, I was sold right away! This was an aggressive 6 month program, but I knew that it would pay off and sure enough it did, in 7 months (1 month after the program ended) I was offered a position with another company with a title change that was higher than my current managers! WOW!! I would like to note that I have the skills and 2 degrees, but none of this made me stand out or give me that competitive edge. Farnoosh helped me recognize my value, articulate that and be aggressive with my career goals and I am so thankful! She has the heart of a teacher and unparalleled insight to what companies are truly looking for, from their leaders!
If results are what you’re looking for, then take the opportunity to INVEST in yourself with Farnoosh’s program- you will NOT be disappointed!
Keisha Masters, Senior Clinical Research Manager
Yesterday I handed in my resignation from my 6 figure, executive IT position and Farnoosh, you were the one who helped me take the leap from constant rumination into action. I have been courting the fantasy of leaving my job to really dive into my businesses full time but always felt like it was just a mad hatter, out there idea that I would be laughed out of the village for. I was convinced that without a full client base, a replacement income and the largest safety mat ever, it just couldn’t happen. And yet, I was struggling daily with a total lack of passion. I wanted to be in ‘my place’ but I couldn’t make that happen, without letting go of the my old reliable. Then I started learning more about your story, and I just came to a feeling that you weren’t selling the regular “Quit your job, follow your passion and life is rosey” plug. Your story had something else that made it so much more real and inspiring and I kept thinking about you as an example of the reality of how my decision could work out. And so I leapt. I am equally terrified and exhilarated. I am simultaneously panicked and high on possibilities. You helped to create this monster, thank you so much for that.
Rachael Lay at Choices Life Coaching