I’m so happy to announce the cover of my new business book, The Serving Mindset: Stop Selling and Grow Your Business. I was overjoyed to have one of my role models, Wall Street Journal best selling author, Michael Bungay Stanier, writing the foreword. The book will hit the shelves at major bookstores and online November 6, 2018.
Title: The Serving Mindset: Stop Selling and Grow Your Business
Author: Farnoosh Brock
Pub. Date: November 6, 2018
Publisher: Skyhorse Publishing
Formats: Hardcover, eBook
Find it: Amazon, Barnes&Noble, Skyhorse
I can’t say enough about how wonderful it has been to work on my third book with Skyhorse Publishing to bring this gamechanger concept to business owners, leaders, entrepreneurs, and influencers, like me and you, who are great at what we do (and we know it!), but deep down, we happen to despise the selling part, whether that is selling our goods or services or our own brand as intellectual property for a multitude of reasons. This creates such a dilemma because we are here to make a difference as well as an extraordinary living from our gifts and talents.
You know as well as I do: The business must grow. The customers must come. The clients must sign up. The products must get bought. The books must fly off the shelves. And the prices must match the amazing value you offer. How do we do this without selling? How do we grow our business without selling? How do we stay in business and not just survive but thrive and celebrate our success without selling?
That’s what The Serving Mindset explores at length. We start by looking at your current way of thinking. The shift in your thinking – or mindset – is what allows you to see a different approach to selling and as a result, to sustainable growth and profit. In my research and personal experiences, I’ve found the top emotions most business owners and entrepreneurs associate with sales fall under aversion, distaste, distaste, disgust, overwhelm and even fear. Yikes! However can you possibly do your absolute best while feeling this way about a mandatory part of the process toward your desired outcomes? The answer is simple: You can’t. Because how you feel about what you do in your business matters. It is a determining indicator in your success, in fact. With The Serving Mindset, you have the option to operate your business in a way that feels good – really good – as well as bring about the level of success and fulfillment you have earned.
You can learn and adopt this mindset at any stage in your business or career. It is not too late and you are not too “set in your ways” to be able to make the change. To empower you to do just that, we explore 5 key mindset shifts that you need to make in order to embrace the serving mindset and to put it into full practice in your business. I share examples from my own experience of going from selling to serving and building my business, as well as the experiences of my clients after they learn how to do this in their respective enterprises.
The change is tangible from the start. Once you stop selling and start serving, and first-hand experience the flow of genuine response and massive opportunities your way, you won’t go back. Once you learn to create sales without having to sell, you simply can’t go back. The Serving Mindset marks a point of no return for the business owner, a new way of operating your beloved business, a new way of being and showing up in your world, a new way up and ahead.
Would you like to learn this new way? If you want to stop selling in your business and create results – impact, income, influence – from a place of serving, add my book to your reading list.
You can pre-order your copy of The Serving Mindset here or the links above.
In the next few weeks (July 2018 through September 2018), we’ll be holding contests to give away a few copies of the book, revealing exclusive excerpts, and showing off the stunning interior design! Best way to be the first to know is to be on my list, so sign up here for latest book release and giveaway news!